Can you Justify the Purchase of Olympic Tickets?

Posted: May 28, 2012 in current events

In the summer of 2012, London will be the focus of the world’s attention, due to the 2012 Olympoiad being held in the Uk’s capital. With more than 300 events in 26 different sports, there is likely to be something for everyone to enjoy, even those who may not usually consider themselves to be fans. The search for Olympic tickets has been a difficult one for many, thanks to the millions of applications that have been received, and it’s a sad fact that a vast number of people will end up disappointed. As the old saying goes, you can’t fit a quart into a pint pot, so their failure to obtain tickets is perhaps not a great surprise.

In the midst of a difficult recession, many of those who have managed to purchase tickets have been questioning whether they can justify the expense. Anyone who has been struggling to make ends meet will understandably debate whether buying them should even be an option in the current economic climate. For some who tried to “game” the allocation system and apply for hundreds of tickets, at least one has had a nasty shock with the cost exceeding the credit limit on his credit card.

Making savings or making memories?

While this is perfectly understandable, it should be pointed out that the Olympic Games only comes around every four years. Therefore, the cost of the tickets may be seen as something of a one-off expense. London last hosted the event in 1948, so this could almost be described as a once in a lifetime experience. As always, the bottom line is that the word ‘affordable’ is in the eye of the beholder. While some people are struggling to get by, there are plenty of others who can justify the expense with ease. If you are fortunate enough to obtain Olympic tickets, whether they’re for the athletics final or a preliminary round of the volleyball, you have to make the decision on whether you’re prepared to pay for them.

In many of the events, there is a sliding scale of ticket prices, so no-one has to pay the highest costs if they don’t want to. The lower end prices are actually extremely affordable for most people, even those on a tight budget, so as a one-off spectacular, the expense could surely be worthwhile. Whether seating or views are up to the “budget” prices remains to be seen however. The Games were under heavy pressure to make a certain number of seats “affordable” although not every event featured tickest at the lowest price bracket.

With the rather ludicrous restriction on brand usage though (I probably even shouldn’t be mentioning the word “London Olympics” and am certainly not allowed to upload any photographs I happen to take of the ne event I’ve got tickets to, being able to witness the games in person is possibly one of the only ways to keep a lasting memory of the whole event.


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